peter meyer

Founder Peter Meyer

My Dream is to bring People closer to Nature

Peter Meyer started his company Swiss Advance more than 15 years ago. Born and raised in Basel, Switzerland, he directly lived along the Rhine and grew up with nature surrounding and embracing him. At first, he started a career as a printer and worked in this profession a couple of years with great pleasure in Lausanne.

He then worked in his fathers company, where he made his first experiences with product development. This is where he developed his great sense for design and practicability and thought there must be a way to combine his passion and love for nature with his newly found skills and hobby.

His enthusiasm as a paragliding pilot brought him to some of the remotest places in the world and offered him the opportunity to work as a test pilot for paragliders for many years. He still loves tandem-paragliding and regularly flies with friends. The freedom he experiences when he flies hundreds of meters above the ground helped him to keep his inner child alive and feeds his curiosity which makes him come up with new ideas and products all the time he hits ground. His other hobbies include free diving, and traveling.

For this year Peter plans a non-profit foundation for more biodiversity. The foundation Green Advance is in the set up phase.