Founder Peter Meyer

Swiss Advance founder Peter Meyer

Peter's life task is to bring people closer to nature. That's why the foundation Green Advance was founded. The foundation promotes biodiversity and personal responsibility. Its first project is the FuturePlanter.

When he founded Swiss Advance there was a time when all went for productions to China. Swiss made was not trendy. He says, "I want to bring people closer to nature with my products, then I can not produce in China. That would not correspond to my values ".

Peter spends a lot of time in the great outdoors minimal equipped and without food. This has sharpened his knowledge of what you really need in terms of tools and what you can eat in the wild.

His paraglider and apnea diving goggles are often included, for changing perspectives in the air and under water. "This promotes biodiversity in my brain.": As he adds laughing.