Urs has 20 years of professional experience within the global consumer goods industry in leading areas such as product-, category- and brand management. He worked at global brands such as Mammut (Switzerland), Vaude (Germany), Oakley (United States of America) and Kjus (Switzerland). After finishing his Executive Master in Business Administration at the Management School of Maastricht (Netherlands), he now joins the Swiss Advance team as a Managing Director. He is excited to lead the brand into the next, sustainable growth phase with the existing team.
His love for nature and mountains made him living in the heart of the Swiss Alps, Engelberg. Here he can live his passion for skiing, climbing, mountain biking and mountaineering in a sustainable way and with his long-time friends and new once. As a member of a kitchen club, he can fully embrace the brand values for healthy food and cooking outdoors.